Identity

Client: Poppy

Art Direction: Catherine Currie

Poppy

Poppy is an influential youtuber and musician. She has a new logo for every album cycle and I had the opportunity to design her most recent one. The project consisted of a wordmark and a monogram.

Designing custom typography is something that Iā€™m passionate about so this was a dream project to work on. With art direction help from Catherine Currie, I created this grungy yet futuristic logo system.

Wordmark

Approved Concept

Final Logo

Triangle Monogram

Sketches

Final Logo

Usage