As part of the push to make Milwaukee’s 3rd Street Market Hall a fun attraction, they collaborated with MIAD to create a selfie museum. I was on a team of students that designed and built the selfie rooms but I also got to design the identity and the entrance to the museum.

I came up with the name Photoverse and designed the identity. I also designed and painted the entrance with help from Michael Garcia-Krapfl.

Identity, Illustration, Environmental Design

Clients: 3rd Street Market Hall,
Milwaukee Institute of Art & Design

Project Managers: Janelle VanderKelen, Brittany Krohmer

Directors: Kyle James, Drew Maxwell

Photoverse

Final Logo

Final Mural

Plaque

Early Concepts