For this project, everyone was given blank 3D models of a skincare line and we were tasked to create an identity and design packaging for the line. 2 of the containers have individual package which we also had to design. In addition, I decided to create a box set package from scratch that would house the entire collection.

Ocean Clean is dedicated to sustainability and ocean conservation. 50% of the plastic used in the packaging is recycled from the ocean, it’s 100% recyclable and 20% of the profits go to ocean conservation efforts.

Identity and packaging are 2 of my favorite areas of design so I really enjoyed this project. With the brand being focused on sustainability, I wanted the products to look minimal. On the bottles I used simple color blocking to represent the ocean. With a sleek identity and a strong story behind the brand, I think it would stand out on a store shelf.